Google DisplaySpecs · what works · rendered examples

Every Display size. One creative. Type stays crisp.

Display sizes are extreme — a 728×90 leaderboard can't be a crop of a square photo. ads.fan composes the narrow sizes (backdrop, product, headline, button) and crops the rectangles from the staged creative, so every banner reads at a glance.

Specs

What Google Display wants.

Rectangles

300×250 · 336×280 · 300×600

Banners

728×90 · 970×250 · 160×600 · 320×100

Type

Headline, subline, button — set, not painted

Files

JPG under the size limits

Also

Clean versions without text

Image ads · 7 sizes

Google Display image ads, at size.

Display · medium rectangle (300×250), Display · large rectangle (336×280), Display · half page (300×600), Display · leaderboard (728×90), Display · mobile banner (320×100), Display · wide skyscraper (160×600), Display · billboard (970×250). Headline and button set in type; clean versions included.

Make images

What works

What works on Google Display.

Looks we'd start with here: clean studio, bold offer, dark premium.

  1. 1

    Say one thing per banner: a product, a headline, a button.

  2. 2

    The medium rectangle is the workhorse — start there and let the set fill the rest.

  3. 3

    Keep the product large; banners are seen at arm's length on busy pages.

  4. 4

    Match the landing page's colours so the click feels continuous.

Every Display size from one creative.

Open the studio, drop a product photo, pick a look and tick the Display sizes. Rectangles are cropped, banners are composed, all of them read.

Other platforms

Same creative, another feed.

9 platform pages, each with its sizes, safe zones and rendered examples.