Five seconds before the skip button. Make them count.
In-stream ads are skippable after five seconds and Shorts are swiped faster than that. ads.fan renders the hook as its own shot — the reaction, the product, the spoken line — then keeps the story moving in 15-second scenes. Thumbnails come from the same creative.
Specs
What YouTube wants.
Shorts
9:16 · 1080×1920
In-stream
16:9 · 1920×1080
Thumbnail
1280×720
Hook
5 s — the part nobody can skip
Voice-over
On, in the creator's voice
Rendered examples
YouTube video ads, rendered.
Real renders from the showcase in the YouTube format — hover to play, open one for the script and the settings. Every one started from a single product photo.
Problem → solution
PulseGun Mini · Diego Alvarez · 18.1s
Unboxing
Halo Dash Cam · Ravi Kapoor · 18.1s
UGC testimonial
GlowDrop Vitamin C Serum · Aisha Bello · 18.1s
Product cinematic
Nimbus Buds · 18.1s
Before / after
GlowDrop Vitamin C Serum · Zara Ahmed · 18.1s
Lifestyle b-roll
Blendo Portable Blender · Sofia Rossi · 18.1s
Offer / promo
Nimbus Buds · Oliver Smith · 18.1s
Problem → solution
Crisp Air Fryer · Hannah Weber · 18.1s
Image ads · 2 sizes
YouTube image ads, at size.
YouTube Short cover (1080×1920), YouTube thumbnail (1280×720). Headline and button set in type; clean versions included.
What works
What works on YouTube.
Styles we'd start with here: Product cinematic, Feature rundown, Problem → solution, UGC testimonial.
- 1
Put the product and the promise in the first five seconds; the rest is for people who chose to stay.
- 2
Feature rundowns work on YouTube — viewers expect a little more information here.
- 3
Use the 16:9 cut for in-stream and the 9:16 cut for Shorts; the script stays the same.
- 4
A clean, high-contrast thumbnail with the headline in type beats a video frame.
100 UGC creators, consistent across every scene.
Pick who fronts your YouTube ad — every creator has a fixed look, a niche and a voice, consistent from the hook to the last scene.
Make a YouTube ad from one photo.
A 5-second hook is free on the home page. A full ad with scenes, voice-over and captions renders in a few minutes in the studio.
Other platforms
Same creative, another feed.
9 platform pages, each with its sizes, safe zones and rendered examples.